Partner-first, always: Datto’s new commercial programs are all about MSPs

When thousands of IT professionals, MSPs and technology leaders gather in Las Vegas for Kaseya Connect every year, you expect the announcements to be nothing short of transformative. Kaseya Connect 2025 delivered on that promise once again, unveiling a wave of game-changing product innovations and powerful new commercial programs. At the heart of it all, Datto took center stage with a clear and compelling message: our MSP partners come first. Every announcement Datto made at the event is designed to help MSPs sell more effectively, manage with confidence and accelerate growth — all powered by Datto’s robust, purpose-built solutions.

With IT disruptions becoming more frequent and downtime draining SMB budgets, business continuity and disaster recovery (BCDR) has quickly become one of the most critical managed and co-managed services MSPs deliver today. As businesses demand always-on availability, the onus is clearly on MSPs to step in and ensure that their client operations stay running no matter what. That’s why this year’s Connect was such a pivotal moment. Datto introduced a series of commercial and technical enhancements across its BCDR portfolio, making it easier than ever for MSPs to deliver reliable, profitable data protection services to their clients.

In this article, we’ll explain Datto’s transformative announcements at Connect 2025 and why they’re set to redefine success for MSPs like you.

BCDR Fast Track Program: Your path to faster profitability

Breaking into the BCDR market can be tough when upfront costs slow you down. That’s exactly why Datto introduced the BCDR Fast Track Program, a new initiative designed to help MSPs get started quickly, with minimal risk and maximum reward.

Through this program, new BCDR partners get free-to-use hardware and 50% off on services for the first three appliances, for any model and term. Even better, onboarding for the first appliance is free, so MSPs can hit the ground running.

For MSPs, this means no CapEx hurdle to clear and no waiting around for ROI. Whether you’re adding BCDR to your stack or launching your managed services journey, the BCDR Fast Track Program is built to accelerate your time-to-value and position you for early success.

Co-Term Datto Licensing with end-user subscriptions: Streamline billing, simplify management

Managing multiple clients with staggered contract dates can create a billing nightmare for MSPs. That’s why Datto has introduced Co-Term Licensing, a smarter way to align billing schedules across your Datto Backup solutions and your end-customer agreements.

With a minimum initial term of just three months, this flexible licensing model allows MSPs to sync contract dates, making it easier to consolidate invoices and forecast revenue more accurately. No more chasing mismatched renewals or juggling contract calendars.

For MSPs, it means less administrative burden, clearer cash flow and more time to focus on growth. Whether you’re managing 10 clients or 100, Co-Term Licensing makes it easier to scale — without the complexity.

Pause and Extend Billing: Flexibility when you need it most

Client churn is a reality every MSP faces. However, with Datto’s Pause and Extend Billing feature, you get the time to stabilize and onboard new business while losing a client. It allows MSPs to pause billing when a client contract ends unexpectedly and resume later with extended terms once a new client is onboarded.

It’s a simple change that delivers major impact. The feature helps you get breathing room to manage unexpected client churn without being locked into unused service charges.

For MSPs, it’s all about flexibility, stability and control, especially during periods of change. With Pause and Extend Billing, you can ensure your billing works in lockstep with your business, not against it.

Free-to-use hardware: Any model, any term, all yours

Datto is making it easier than ever for MSPs to deliver BCDR services without the usual capital expense. Now, every Datto BCDR appliance — SIRIS or ALTO — is available as free-to-use hardware, across any term length: 1-year, 2-year, 3-year or even month-to-month. Plus, pricing on short-term contracts just got more competitive with lowered rates on both month-to-month and 1-year options.

This update gives MSPs greater pricing control and the ability to build more flexible, client-friendly deals. And here’s the win: you can still bill clients for the hardware just like cable providers do for their equipment. That means new ways to add margin, boost profitability and stay competitive without absorbing hardware costs upfront.

Whether you’re designing custom solutions or offering entry-level options, Datto’s free-to-use hardware allows you to win more deals on your terms.

Partner-first, always — and we’re just getting started

At Datto, partner-first isn’t a campaign — it’s our commitment. Every innovation we announce is designed with one goal in mind: to help MSPs grow faster, operate smarter and unlock new revenue opportunities. And we’re not stopping here! You can count on us to keep delivering the tools, programs and support that drive real results for your business.

Now’s the time to take full advantage of these new commercial programs and BCDR enhancements. Whether you’re ready to expand your services or streamline your operations, Datto has your back.

Already a Datto partner? Contact your account manager today to get started. New to Datto? Become a partner today and tap into a platform built for MSP success.