Are Your Clients Truly Prepared for Downtime?

As an MSP, you understand the critical role disaster recovery (DR) plays in keeping businesses operational. Yet, many organizations overestimate their ability to recover. While 60% of businesses believe they can restore operations within a day, only 35% actually achieve this. This disconnect presents an opportunity for MSPs to educate clients, reassess DR strategies and deliver solutions that meet real-world recovery needs.

How MSPs Can Deliver Reliable Disaster Recovery

Position your MSP as a trusted advisor by ensuring clients have a true business continuity and disaster recovery (BCDR) solution that includes:

• Instant virtualization - Get clients back up and running in minutes — not days.
• Automated, secure backups - Ensure encrypted, cloud-replicated backups that are always available.
• Proactive ransomware protection - Detect and recover from cyberthreats before they cause major damage.
• Regular DR testing & monitoring - Demonstrate to clients that their recovery plans actually work when needed.

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Why Recovery Time (RTO) & Data Loss (RPO) Matter to Your Clients

To provide real value as an MSP, you must help clients define their recovery time objective (RTO) and recovery point objective (RPO):

• Recovery time objective (RTO): How quickly must systems be restored before downtime causes major business disruption? A lower RTO ensures fast recovery.
• Recovery point objective (RPO): How much data can a business afford to lose? The lower the RPO, the less data loss they’ll experience.

Without a business continuity and disaster recovery (BCDR) solution, even a minor outage can result in hours — or days — of lost productivity, revenue and customer trust. Calculating these numbers will help you understand what type of data backup solution your clients need.

Check out this free, easy-to-use online ROI Calculator for instant RTO and downtime costs.

Stop Downtime From Disrupting Business

Downtime can strike in the most unexpected ways — not just from disasters. MSPs need to educate clients on everyday threats like human error, software issues and power failures. With dual-layer backup, you can keep them running even when systems fail.

Uninterruptible power supply (UPS) failure: UPS system failure is one of the most common root causes of unplanned outages. While there are countless causes for data center downtime, UPS system failure tops the list. In such cases, cloud backup is the key. If you have a backup either locally or in the cloud, other systems can be used to access the backed-up data and keep operations running even if your UPS is not.

Human error: Apart from cybercrimes, human error is another leading cause of downtime, accounting for 82% of data breaches. While many businesses dread external threats, internal threats such as weak passwords, careless data handling, uncontrolled data access, poor data security procedures and lack of data security awareness can be equally devastating.

Software failure: Although hardware failures are a very common cause of downtime, software failures cannot be ignored. Outdated software, patches that have not been tested properly, bugs and any other software glitches should be identified and fixed immediately to avoid data loss.

Data corruption: Power outages, improper shutdowns, failure to eject external hard drives before disconnecting and bad programming are some of the common causes of data corruption. All these causes have the potential to corrupt the hard drive directory. This can lead to further data loss and overwritten files.

Misconfiguration: Misconfiguration also features on the list. In this case, automation is the key. Traditionally, configuration management is handled manually. However, automating configuration management can help businesses keep their data secure.

Business Continuity and Disaster Recovery (BCDR) Made Profitable.

Backup technology is already complex, but the variety of backup pricing models adds another layer of confusion for MSPs. Pure cloud backup often offers simplified pricing — typically per gigabyte or terabyte — but even then, costs can vary based on devices, data volume or restore actions. Yet, cloud is only half the equation. True business continuity requires on-premises backup for rapid data access, minimal downtime and faster restores. Relying solely on traditional storage devices or basic appliances leaves clients vulnerable. Only by combining professionally designed on-prem and cloud backup solutions can MSPs deliver complete, resilient disaster recovery and continuity their clients can count on.

The Advantage of Datto BCDR Subscription Model.

Datto's BCDR solution is purpose-built for MSP profitability, with simple, all-in-one monthly pricing that includes both the enterprise-grade on-prem appliance and integrated cloud storage. This dual-layer approach gives clients rapid local restores and secure cloud protection — making it easy for MSPs to package, price and deliver high-value continuity services that drive recurring revenue and long-term client retention.

Not All BCDR Solutions Are Created Equal — Here's Why Datto Stands Out

As an MSP, your clients rely on you to keep their businesses running, no matter what happens. However, not all business continuity and disaster recovery (BCDR) solutions provide the level of security and speed they need.

With Datto BCDR, you can offer clients instant recovery, ransomware-proof backups and hybrid-cloud resilience — giving them peace of mind and keeping your MSP ahead of the competition.

Why Your Clients Need Datto BCDR

• Instant virtualization: Minimize downtime

  Traditional backup solutions can take hours or even days to restore data. With Datto, systems can be spun up locally or in the cloud within seconds, ensuring business continuity while full recovery takes place.

• Immutable backups & ransomware protection

  Datto Cloud backups cannot be altered, deleted or encrypted — even by ransomware. Built on a hardened Linux architecture, Datto prevents unauthorized changes, ensuring your clients' critical data is always protected.

• Hybrid-cloud resilience for maximum reliability

  Datto's hybrid-cloud approach combines local backups with secure off-site replication, ensuring quick restores, even in the worst-case scenario.

Give Your Clients the Confidence They Deserve

Your clients don't just need a backup — they need a true business continuity strategy that guarantees fast recovery, data security and zero downtime.

Position your MSP as the go-to expert with Datto BCDR. Learn how with the Datto BCDR Playbook: Sell, Protect & Profit series.