MarketNow

Your Personal Marketing Platform

 

MarketNow Summary

Marketing is a critical component of any long-term business strategy. It takes many forms and can be vastly different from one business to the next. With MarketNow, you have a robust marketing automation platform to connect with your clients and prospects at the right time, with the right message, to grow your business.

MarketNow is available for all Datto partners globally, for free. It is our way of empowering you to go to market faster and easier with Datto products and solutions.

Benefits of MarketNow

We understand that you have a limited amount of resources to dedicate to marketing. That’s why we’ve created the collateral for you—customizable to reflect your brand. You can start marketing Datto products and solutions within minutes of first logging into the MarketNow platform.

Launch lead generation campaigns and nurture leads

Instantly access a wide variety of pre-built email campaigns focused on educating your prospects about business continuity and other relevant topics. Launch, monitor, and track the effectiveness of each campaign right from the platform.

Boost your social media presence

Through social media campaigns, you can quickly and easily boost your social media presence with minimal effort. Let Datto create the social posts that you can leverage based on your preferences.

Co-brand collateral for a custom look

Represent your brand with co-brandable collateral, including ebooks, presentations, brochures, reports, infographics, and more. When you co-brand with Datto, you’re leveraging the credibility of an industry leader.

How Datto and MarketNow Deliver for On Technology Partners

Manage the Prospect to Sales Process

When you start marketing through MarketNow, you’ll gain valuable information on your prospects. You will learn how they are engaging with the marketing content you send through MarketNow, so you can better focus on closing deals.

Detailed marketing analytics

You’ll be able to identify the point when a prospect becomes a lead, how different prospects from a single company interact with your content, and which tactics work best for specific audiences.

Lead scoring to help you prioritize

Your prospects accumulate points for each action they take, which translates into a lead score. Based on this lead score, their engagement status is ranked as high, medium, or low, which will enable your sales team to focus on those leads that are most likely to convert to a sales opportunity.

Integration to fit your business

MarketNow integrates directly with many CRM and PSA platforms including Autotask Salesforce, Hubspot, SugarCRM, and Connectwise. Leveraging an integration will ensure all your contacts and leads are synced between MarketNow and your platform.

How it Works

If you’re a Datto Partner, MarketNow will be available to you directly from the Partner Portal via single sign-on (SSO). This will take you directly to the MarketNow homepage for you to start your journey with MarketNow. If you are an Autotask Workplace or Endpoint Backup partner, MarketNow is available via a separate login page. If you are selling both Autotask and Datto solutions, then you will access via the Partner Portal as described above.