Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. For some businesses, lead generation can be a real struggle, as there are many obstacles which hinder progress. For example, not having enough time or resources to dedicate to sales and marketing efforts will be detrimental to your business. If this is something you feel as though your business might be struggling with, do not fret! For we have the answer!