What is Your Crisis Marketing Plan?

April 30, 2020

What is Your Crisis Marketing Plan?

By Emily Fincham

The COVID-19 health crisis has significantly disrupted business and marketing plans globally. Many managed service providers (MSPs) may be evaluating their marketing strategy and rethinking 2020 budgets. On top of that, ensuring the sales pipeline remains fuelled is crucial.

However, even during a time that feels uncertain, there are still opportunities to be seized. We know marketing is one of the top pain points for MSPs because they lack the time to spend on their plan, but you may be finding yourself with some extra time these days. If that's the case, this is a perfect opportunity to reset your marketing strategy and take an in-depth look at past efforts. Online marketing is more important than ever as people spend more time online and digitally connected in their daily lives. Done correctly, the power of digital marketing can help maintain engagement with your clients and generate leads in the short term.

Here are a few tips to help fine-tune your online presence:

  1. Content Marketing: Producing educational content that helps to solve your clients most pressing IT problems will always be in demand. In today's world, that may be in the form of Work From Home resources or the do’s and don’ts of using platforms like Microsoft Teams and Zoom. Cover topics that are relevant to your clients to display thought leadership and an understanding of what matters to your audience.
  2. Search Engine Optimisation (SEO): Optimising the content on your website will help improve the quality and quantity of web traffic. Take the time to understand what the highly searched keywords are for the MSP industry, and make sure your website content is aligned. SEO is more of a long-term strategy, so what you do today will affect your organic search traffic a couple of months from now.
  3. Host an Online Event: Events play a key role in generating leads. However, with event cancellations in place until further notice these are uncertain times for your lead generation strategy. You may have been planning to utilise our Marketing Development Funds (MDF) to host an event, but that doesn't mean you can’t get people together online! Consider hosting a webinar or interactive workshop featuring product demonstrations to give prospects the opportunity to learn about your tech and see hands-on demos.

The crisis is temporary, but optimising your digital marketing strategy will continue to strengthen your online position post coronavirus. Not sure where to start with content creation? Datto is here to help keep the MSP community informed, connected, and strong. Head to our Help Center for the latest resources and information.

If you’re a Datto Partner, Log in to MarketNow today to take advantage of our COVID-19 asset library, including how businesses can securely work from home.

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