Top Tips for Selling SaaS Data Backup

December 08, 2020

Top Tips for Selling SaaS Data Backup

By Courtney Heinbach

IT spending has been steadily shifting from traditional on-premises offerings to cloud services over the past five years, and it is continuing to grow. A recent report from BetterCloud revealed that by 2022, 78% of businesses will be run almost entirely on SaaS. While large enterprises have adopted SaaS at a rapid rate, the small and medium businesses (SMBs) that managed service providers (MSPs) serve are typically more agile than large companies with a heavier investment in on-premises technology. This means MSPs have an immense revenue opportunity in moving their clients to the cloud.

Grow Recurring Revenue with Cloud Backup

SaaS applications such as Google Workspace and Microsoft 365 are popular because they’re easy to use, highly scalable, standardise employees on the same applications like Word or Excel, and are relatively inexpensive. However, SaaS apps don’t deploy and manage themselves. Additionally, SaaS applications require data protection for business and compliance, just like any other mission-critical app—another opportunity for MSPs. Selling and managing Google and Microsoft licenses to your SMB clients is the first step. To make the opportunity even greater, MSPs should consider bundling these licenses with cloud backup. Helping clients see the importance of cloud backup and bundling the two together can make the sale easier. It’s imperative SMBs understand that Google and Microsoft aren’t always responsible for restoring data if it’s lost. 

In Selling SaaS Backup Made MSPeasy, you’ll learn the importance of third-party backup of SaaS apps, how to pitch SaaS backup to customers and prospects, and additional benefits of SaaS backup tools beyond data protection. You’ll also learn about bundling strategies to build better margins and drive recurring revenue. 

Selling SaaS Backup Made MSPeasy

There’s a common misconception among SaaS users that backup isn’t necessary for their data because it exists in the cloud.

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