Does the new FCC broadband definition give hope to companies with large data sets, that have previously been limited to local only backup scenarios?
If you think you have “broadband,” you may suddenly find yourself with a class of service that doesn’t qualify, based on a new FCC report. The FCC recently voted
to change the standard for broadband from 4Mbps to 25Mbps for download speed. Providers of internet connections slower than 25Mbps will no longer be able to claim they are selling “broadband” to consumers, so the logical consequence of this action is that over the next few years, ISPs will roll out faster connections to meet consumer demand for the new broadband. And that has two significant implications for the backup industry.
First of all, it means a better experience for backup and restore scenarios where data is located in the cloud. Many companies with large data sets have to rely on local only backups today because slow internet connections are the limiting factor to uploading backups to the cloud. Datto has innovated in this area with our Inverse Chain Technology
™, which helps alleviate this issue. Faster broadband will make cloud backups, and our inverse chain technology, function even better. Since cloud backups have the advantage of being available even during site disasters such as fires and floods, we expect to see more companies leverage the cloud for backups, both in hybrid
and cloud-only models. This, yields better recovery from disasters in those scenarios where local backups are destroyed.
The second major impact is more indirect. Faster broadband will encourage more companies to use cloud based applications like Google Apps, Office365, Box, Salesforce, and more. With faster access, latency and connection issues that may deter companies from cloud adoption will be removed. But what companies need to keep in mind is that when they use these cloud applications, they can potentially suffer data loss.
While cloud providers are unlikely to lose your data, remember that their disaster recovery plans are there to protect them from their own disasters. You still need protection from disasters unique to your company, that don’t affect an entire SaaS platform. Things like accidental user deletion, malicious deletion by employees, errors by third party applications that have API access to your application, can all cause data loss in cloud apps. So, as broadband improves and cloud adoption increases, the need to have backups of that cloud based data will also increase.
This industry movement ties in to Datto’s vision of Total Data Protection
. What we have built is unique to the industry because we are the only data protection company with a unified platform to protect local and cloud data. Whether you store your files in a NAS
in your office, in Google Drive and Box, or use multiple applications in your workflows, Datto has you covered. As broadband increases the fragmentation of data storage platforms, backup has to keep pace. When you choose Datto, you choose the company that invented Total Data Protection, and you can sleep well at night knowing that we are always investing to protect your data no matter where it lives.
Blog by Rob May, SVP, Business Development, Datto
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