Debunking BCDR Myths: Backup is ‘Good Enough’

January 27, 2021

Debunking BCDR Myths: Backup is ‘Good Enough’

By Courtney Heinbach

Managed service providers (MSPs) know that data backup and business continuity and disaster recovery (BCDR) are foundational offerings for their small and medium business (SMB) clients. What your clients likely don’t know is that backup alone is no longer enough to protect business-critical data.

Business continuity is the new gold standard for ensuring smooth business operations for SMBs driving economies around the world. When disaster strikes, due to human error, a cyberattack, or a natural disaster impacting a business’s servers, simply having a backup copy of business-critical data is no longer enough. Businesses need continuity to ensure operations can continue, avoiding the impacts of downtime, such as lost productivity and revenue.


On its own, backup leaves businesses susceptible to costly downtime. Recovering large data sets, such as the contents of an entire server, can be time-consuming. Not to mention the time it takes to procure new hardware if primary systems become inoperable. Meanwhile, productivity grinds to a halt, and revenue stops flowing.

That’s why businesses need a solution that enables fast restores in addition to data backup. For many organisations today, that means BCDR. BCDR solutions use backup, snapshot, virtualisation, and the cloud to protect data and enable fast restores.

Looking for tips on how to find the right BCDR solution for you and your clients? Check out our BCDR Buyer’s Guide for MSPs.

BCDR Buyer’s Guide For MSPs

Download our eBook today for insights on the BCDR buying process.

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