Understanding your company story, the value you bring to clients, and training your sales team on those messages are all crucial components of a successful sales strategy. In this episode our own Scott West, Senior Product Marketing Manager, interviews Sitima Fowler, CEO of Capstone IT, Inc. and dive into tactics MSPs can use to boost revenue and sales by leveraging the value of the services they provide and the storytelling abilities of their sales team. Sitima also provides insights around on boarding, training, marketing, and more.
Host: Scott West, Senior Product Marketing Manager, Datto, Inc
Interviewee: Sitima Fowler, CEO, Capstone IT