Discovering Differentiation: Look Inward to Become Competitive

A client asks why they should hire you over your competitor. What do you say? Every business owner should have the answer to this question but in some industries, such as managed services, many businesses have similar offerings. In this episode of State of the Channel, Datto's Henry Washburn, Senior Competitive Intelligence Manager, and Josh Lambert, Technical Competitive Intelligence, discuss the importance of competitive intelligence and inward facing audits to find opportunities of differentiation.

Henry Washburn, Senior Competitive Intelligence Manager
Josh Lambert, Technical Competitive Intelligence

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