Voice and Tone
The Approachable visionary
At Datto, we create the roadmap for MSPs. We constantly innovate and experiment to empower our partners and drive the industry forward. We’re open and down-to-earth by nature, never asking for praise and always advocating for MSPs. In all matters, we take the high road, setting the example for leading with integrity.
Voice is the perspective you speak from. At Datto, we fluidly shift perspectives depending on the intent of a message.
File Backup and Sync
Datto DIN is our corporate typeface. It has unique characters that show our personality and creativity. Regular should be used for body text, Bold for headlines and Expanded on the web for increased legibility.
Datto’s illustrations are in a flat style, with shade, shadow or glare to hint at perspective. We illustrate the subject with the least amount of information possible, eliminating any extraneous elements while retaining enough visual intrerest. Minimal, bold and geometric should be used to describe our illustrations.
Datto’s illustrations are depicted in a containing shape resembling a brushstroke. The composition may include a human element, but at the very least should always illustrate the subject of the content.
While individual illustrations can be used by team members outside of design, compositions should be created only within the creative team.