World Backup Day: Resources for MSPs' Clients on the Importance of Backup

World Backup Day: Resources for MSPs' Clients on the Importance of Backup

By Courtney Heinbach

The importance of backing up business data is ubiquitous among managed service providers (MSPs). Unfortunately, this isn’t always the case among the small and medium business (SMB) clients MSPs serve.

For SMBs not encompassed in the realities of a volatile cybersecurity landscape or those lucky enough to not have experienced data loss (yet), backing up data may not seem like an essential business practice. According to our research, nearly 85% of MSPs report being ‘very concerned’ about ransomware, with only 30% reporting their clients feel the same. With ransomware a leading cause of data loss for SMBs, this is a concerning disparity.

Helping SMBs understand the importance of backup

World Backup Day is around the corner. Every year on March 31, World Backup Day is a reminder for businesses of all sizes that backing up data is a critical business practice. With 29% of disasters caused inadvertently, 113 mobile phones lost or stolen every minute, and 1 in 10 computers infected with viruses every month, backup is essential across all devices.

World Backup Day: The Importance of Data Backup for SMBs

This year, we’ve compiled a toolkit of end-user-facing content that MSPs can use to communicate the importance of backup to clients and prospects.

Read More


It can be difficult for MSPs to help clients understand why data backup and business continuity should be a priority and are worth the investment. We’ve compiled end-client-facing resources to help MSPs communicate the importance of backup to their SMB clients.

In our World Backup Day Toolkit, we offer MSPs the following resources:

  • Ransomware and the Cost of Downtime: This infographic outlines the risks ransomware poses to businesses, how it’s grown over recent years, how SMBs are a key target for bad actors, and how business downtime is often even more detrimental than ransomware itself.
  • Top 3 Reasons to Back Up Your SaaS Data: There’s a common misconception among users of Microsoft and Google’s cloud-based applications that because it’s in the cloud, it’s secure, and Google and Microsoft will be responsible for any data loss that occurs. This eBook reveals the realities of the shared responsibility model these companies outline in their service agreements and how users are expected to back up their data using third-party services.
  • 9 Cybersecurity Tips Every Business Should Follow: This one-pager is a great resource to share with clients and prospects to provide education on how to prepare for the realities of the cybersecurity landscape. These nine tips are essential for all businesses.

If you’re a Datto partner, you can access this toolkit in MarketNow, Datto’s complimentary sales and marketing platform. For MSPs not partnering with Datto, access your toolkit here and share with clients and prospects leading up to World Backup Day.

World Backup Day: The Importance of Data Backup for SMBs

This year, we’ve compiled a toolkit of end-user-facing content that MSPs can use to communicate the importance of backup to clients and prospects.

Read More

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