Despite what you may have heard, cold calling is very much alive and well. Every market is different, every vertical buys differently, but MSPs that focus on net new (vs. referral based) business development generate as much as 500 percent ROI after investing two years in outbound prospecting.
So, why do some MSPs succeed in outbound prospecting while others flounder? What do great MSP sales organizations do that their counterparts don’t?
Carrie Simpson, the founder and CEO of Managed Sales Pros, shares some of her wisdom for MSPs. Carrie has over 20 years of cold calling experience and supports a team of 30 lead generators. Her team makes over 40,000 outbound MSP prospecting calls per month.