Best Practices for MSPs Looking to Target the Retail Vertical

Best Practices for MSPs Looking to Target the Retail Vertical

By Chris Brunau

With $2.6 trillion in total U.S. GDP impact, the retail industry represents a large portion of the U.S. economy. According to the National Retail Federation, there are currently 3,793,621 retail establishments in the U.S. alone supporting one in four jobs.

As technology continues to advance, the retail industry finds itself in a period of significant transformation. Consumers have more options to buy than ever before, and retailers are changing to accommodate this continually moving landscape. Competitive pressure continues to mount for retailers. Investments in omnichannel distribution (retail that integrates the various methods of shopping available to consumers online, in a physical store, by phone, etc.) continue to grow as larger retailers attempt to serve their customers.

Smaller retail companies face similar competitive pressures, but don’t have the resources to develop a comprehensive omnichannel model. With competition stemming from large “big box” retailers, small retailers need to differentiate to survive this constantly evolving industry.

This provides a substantial opportunity for managed service providers (MSPs). Retailers who enable technology for a better customer experience have an opportunity to stand out from their competition.

For today’s most successful IT service providers, it’s all about targeting the right industries and addressing their unique pain points with your services. In our new eBook, Retail Sales Made MSPeasy, we’ve pulled together a playbook of tips/best practices for MSPs looking to target the Retail vertical. Download it today!

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