Lead generation describes stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. According to a recent study by BrightTalk, 61 percent of B2B marketers said the lack of staff, funding, and time is the biggest obstacle to successful lead generation.

The purpose of a lead generation plan is to create a list of potential customers with contact information, and your business won't thrive without a steady flow of prospective customers entering the sales pipeline. In the end, the goal of a lead generation plan is for you to have a solid idea of how many potential customers you will need to generate in order to meet your monthly recurring revenue (MRR) goals.

In larger organizations, lead generation is collaborative effort between sales and marketing. For smaller shops, it might be a one person effort, but the concept is the same. Regardless of size, successful MSPs dedicate considerable time and effort to lead generation.

To help you along the way, Datto is hosting a webinar featuring all things Lead Generation on March 23rd. Our webinar panel of industry-leading MSPs and Datto CMO Pete Rawlinson will teach you everything you need to know about lead generation methods for driving qualified prospects into your sales pipeline. To learn how to create a lead generation plan, tips for identifying quality prospects, content essentials, and more, sign up today! If you can't join us live, you can request an on-demand version to watch at your convenience.