How MSPs Can Sell Managed Networking

How MSPs Can Sell Managed Networking

By Chris Brunau

As small-to-medium-sized businesses (SMBs) grow, they increasingly seek MSPs for outsourced IT services. This trend has grown considerably in the past few years as SMBs recognize the importance of focusing on their core business rather than their IT infrastructure. IT services from MSPs range from computer help desk to business continuity and disaster recovery (BCDR), to networking.

For years, networking technologies have been a constant for IT service providers, resellers, value-added resellers (VARs), and MSPs. Edge routers, firewalls, switches, and wireless access points are in use in virtually every business. However, they are typically deployed and repaired on a project-basis. The idea of proactively managing networks as a service has not been commonplace until recently. Today, more MSPs recognize the tremendous opportunity that reliance on connectivity presents and have begun to deliver managed services focused on networking.

Despite the trend, many MSPs still struggle to position and sell networking as a managed service. In our new eBook: Selling Networking as a Managed Service, we highlight the experiences of 10 MSPs from around the globe who have successfully transitioned to delivering networking as a service. We review go-to-market strategies, business models and sales tactics, and explain, in their words, how to build a profitable and successful practice around networking as a managed service. Check it out today.

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