March 13, 2017
Email Marketing Made MSPeasy: How to Write a Personalized Email
Much like the title of a book or the headline of an article, this is your first chance to make an impression and get the reader's attention in a sea of inbox clutter. According to Convince & Convert, 33 percent of recipients decide whether or not to open an email based on the subject line. If the subject doesn't engage the reader, it doesn't matter how good the content is, because they won't even bother opening it in the first place.
Personalization can be very effective when it comes to the subject line of an email. According to Campaign Monitor, personalization in subject lines increases open rates by 26 percent.
The average employee receives around 120 emails per day. In a sea of emails, how can you make yours stand out and guarantee its success? In order to achieve the best results, you have to make your emails feel as though they have been written to (and from) an individual.
Just like spending the time to create a great email subject line, personalizing your emails can be very effective for driving engagement. In fact, personalized messages improve click-through rates by an average of 14 percent and improve conversions by 10 percent, according to research from the Aberdeen Group. Personalization will help the recipient feel like a valued member in the relationship, rather than just another contact in an email list.
According to Sitima Fowler, CEO of NY-based Capstone IT, it's important to make email as genuine as possible. "We want the email to feel like it's being sent to only them, rather than an entire crowd. When appropriate, we mention specific instances with the client or call out their device to make it more appropriate and tailored to them," she said. Fowler even goes as far as to compose emails manually from client to client for some smaller lists when necessary. Talk about personal!
For more information on all things email marketing, check out our new eBook: Email Marketing Made MSPeasy. This eBook features tried-and-true email tips from the best MSPs we know including the blueprint of a solid email promotion, how to create targeted email campaigns, easy ways to drive engagement, and more. Download it today!