Email Marketing Tips for MSPs

Mar 06, 2017

Email Marketing Tips for MSPs

BY Chris Brunau

MSP Best Practices

Email marketing presents a valuable and feasible opportunity for MSPs to build their business and find prospects or upsell to current clients. However, it may be difficult to begin an email campaign from scratch if you don’t have the proper experience. 

To help you along the way, we interviewed some successful MSPs to learn their tips and tricks for using email marketing as a viable source for growing their businesses. 

Let's start with the basics. Before you start to compose an email, ask yourself: what is the purpose of this email? If you can’t answer that question, the recipient won’t be able to either. Pick a clear goal that will be used to define its success, whether it is measured by open rate, click-through rate, or replies.

As any carpenter would tell you, measure twice, cut once. It’s a terrible feeling to send out an email only to realize you have made a mistake. Make sure you read the email to yourself, aloud if it helps, and turn to a second set of eyes to ensure you didn’t forget anything. The first email you send has a 77 percent chance of engagement. After the first email, it drops down to 25 percent. Don’t spoil that first chance due to an error or confusing email. 

For more information on all things email marketing, check out our new eBook: Email Marketing Made MSPeasy. This eBook features tried-and-true email tips from the best MSPs we know including the blueprint of a solid email promotion, how to create targeted email campaigns, easy ways to drive engagement, and more. Download it today!

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