Easing the Pain of Sales and Marketing for MSPs

Jul 24, 2020

Easing the Pain of Sales and Marketing for MSPs

BY Courtney Heinbach

MSP Best Practices

MSPs recently reported that sales and marketing are among the top issues keeping them up at night. This isn’t shocking as most MSPs’ expertise is in IT services and they may not have sales or marketing backgrounds. While implementing a sales and marketing strategy may seem like a daunting task, it’s a necessary medium for MSPs to promote their services to potential clients.

As a 100% channel focused company, Datto builds tools specifically for MSPs to better their businesses, and marketing resources are among the resources offered. Our marketing automation platform, MarketNow, allows MSPs to manage the growth of their business from prospect to sale, with lead scoring, analytics, integrations, and pre-built marketing campaigns. The tool is free of charge for all Datto partners. DeGenerating Solutions, based in New England, saw the impact MarketNow could have for their business and currently uses it to find new opportunities.

Datto Partner Taps MarketNow for Campaigns

DeGenerating Solutions is utilizing MarketNow for everything from email sends to social media campaigns. Prior to using MarketNow, their business wasn’t populating on the first page Google search results for managed services. After kicking off a few social media campaigns, they’ve moved to page one of the results are being found by more and more small and medium sized businesses (SMBs).

Our goal is to make it easier for our partners by providing them with free sales and marketing resources and a consultative in-house team that helps promote our partners’ brand and communicate the value of services and solutions.

If sales and marketing are a challenge for your business, don’t fret. Our Sales and Marketing MSP Success Kit has templates and first-hand tips from fellow MSPs on how you can get started.

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