Avoid Downtime Costs With Backup And Business Continuity

Avoid Downtime Costs With Backup And Business Continuity

By Katie Thornton

Data backup and business continuity solutions are essential for businesses of all sizes to implement, regardless of size, industry and geographic location. While the IT budget for most SMBs may be limited, the downtime costs your facing without said protections in place will justify the spend. Here’s everything you need to know about these costs, including how to calculate them for your organization and how to to avoid them.

What causes downtime?
One study estimates that network outages and human error account for 50% and 45% of downtime, respectively. Meanwhile, natural disasters account for just 10% of downtime. When you look at the cause of downtime by data volume, the #1 culprit is, once again, human error, at 58%. As it turns out, businesses should be more wary of their own employees and less of natural disasters.

Downtime is costly
How costly exactly? That depends on the size of the organization. On average, a business will lose around $164,000 per hour of downtime. And those hours can add up quickly. According to IDG, it takes around 7 hours to resume normal operations after a data loss incident, with 18% of IT managers saying that it takes 11 to 24 hours, or even longer. The numbers speak for themselves.

Safeguarding your business from downtime with backup and business continuity
Data backup answers the questions: is my data safe? Can I get it back in case of a failure? Business continuity, on the other hand, involves thinking about the business at a higher-level and asks: how quickly can I get my business operating again in case of system failure?

Thinking about data backup is a good first step. But what good is backup data without a quick and reliable solution for restoring said data if needed? A business continuity solution ensures your organization is able to get back up and running in a timely matter if disaster strikes. To truly protect your business from costly downtime, you need to implement both.

Calculating RPO, RTO and Downtime Costs
When talking about business continuity, we think in terms of Recovery Time Objective (RTO), and Recovery Point Objective (RPO).

RTO: The Recovery Time Objective is the duration of time within which a business must be restored after a disruption to avoid unacceptable consequences.

RPO: The Recovery Point Objective is the maximum tolerable period of time in which data might be lost due to a disaster.

By calculating your desired RTO, you have determined the maximum time that you can be without your data before your business is at risk. Alternatively, by specifying the RPO, you know how often you need to perform backups. You may have an RTO of a day, and an RPO of an hour depending on what your business requires. But calculating these numbers will help you understand what type of data backup solution you need.

Once you determine your RPO and RTO, it’s time to calculate how much downtime and lost data will actually cost you. Check out this free, easy-to-use online RTO Calculator for instant RPO, RTO and downtime costs. Again, given that budget constraints can be a challenge for many businesses, obtaining these costs provides a financial validation to justify the purchase and maintenance of a business continuity solution.

Ensuring a business can operate in case of disaster is just as essential for small businesses as it is for larger enterprises. No matter what solution you chose, implementing data backup and business continuity should be a priority for your organization.

To learn more about what to look for in a backup and business continuity solution, check out this great free white paper below.

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