World Backup Day: The Importance of Data Backup for SMBs

World Backup Day is celebrated annually on 31 March to raise awareness of the importance of data backup for businesses big and small. As a managed service provider (MSP), you know how critical a backup and business continuity strategy is, but your clients may not fully grasp the impact data loss can have.

This year, we’ve compiled a toolkit of end-user-facing content that MSPs can use to communicate the importance of backup to clients and prospects.

This toolkit will teach your clients and prospects:

  • Essential cyber security tips to keep business data safe in an increasingly complex digital landscape
  • The top three reasons it’s critical to back up business data
  • The impact of ransomware and how dangerous downtime can be for any business
  • And more!

Download here