July 28, 2017

On Leadership in an Ever-Changing Channel Market

By Pete Rawlinson

The recent mergers and acquisitions in our space illustrate how quickly the IT services market has evolved. With over 6,000 managed service provider (MSP) partners providing backup and disaster recovery (BDR) and Networking services to more than 140,000 businesses globally, we see evidence of a flourishing channel every day.

Datto stands out because we put MSPs first. We invest heavily in our software, hardware, and our 300+PB private cloud to provide enterprise grade, fully integrated, managed solutions for our partners. We’ve made it smart and simple with one pricing model and one integrated portal from which partners can buy and manage devices, generate more leads, and close more deals. In 2017, companies are demanding integrated, scalable, and cost-effective solutions to keep businesses up and running no matter what. With the steady rise in cybersecurity threats, such as ransomware, MSPs have emerged as the preferred channel for small and midsized businesses to meet these increasingly complex IT demands.  

The Datto story starts and ends with our partners. As a 100% channel-based company, setting our partners up for success will always be our priority. It’s been an exciting year so far, and we here at Datto look forward to seeing what the second half will bring.



CMO at Datto, Inc.

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