July 13, 2016
Marketing Made MSPeasy: Key Takeaways
It seems as if there’s a new way to market your services every day, but don’t be intimidated. There are now multiple techniques worth experimenting with to maximize your company’s marketing opportunities. In our recent ‘Marketing Made MSPeasy’ webinar, we talked to five successful IT business professionals who offered several ways to consider marketing your business. Here are our top takeaways:
Consider the Power of Inbound Marketing
Inbound Marketing is focused on creating relevant content and distributing via the Internet and social media to attract relevant prospects to your business. Inbound Marketing is a relatively new strategy that the marketing world has adopted but has proven to be immensely successful.
This success could be tied to the trend of prospects returning to your website once they have come across content they deem useful. It also serves as an opportunity to market your company without being excessively aggressive. This relaxed approach has been well-received in a world that has grown tired of cold calling.
Types of Inbound Marketing You Should Consider
One great aspect of Inbound Marketing is the ability to utilize multiple mediums. This allows you to experiment with the type of content you’re producing and gain an understanding of your target audience’s likes and dislikes and plan your strategy accordingly. Some forms of Inbound Marketing worth exploring are:
- Blogging: There are over 500 million blogs currently existing on the Internet. In other words, it’s a very popular and accessible way to drive traffic to your website. It allows a direct connection between your business and prospects.
- eBooks: eBooks are a very useful vehicle for conveying as much information as possible to your prospects due to their lengthy nature. They are especially effective for “how to” or step-by-step guides or any topic that warrants a more in-depth explanation.
- White Papers: White Papers can be very effective depending on your target audience due to their scholarly tone. Like eBooks, it’s characteristic of White Papers to be a bit lengthy so another great option for getting more in-depth subjects across.
Consider the Power of Outbound Marketing
Outbound Marketing is typically more in line with what you’d think of old school marketing. This involves a lot of face-to-face interaction between your business and potential prospects. Some examples of outbound marketing include:
- Referrals: Referrals are helpful when it comes down to establishing trust between the business and new customers. When your services are recommended by a current customer to a potential prospect, it creates a solid foundation from the beginning. According to one Datto partner, Preferred IT Group LLC, the key to setting a referral system up is “You have to have something in place that actually makes it worth the referrers time”.
- Events: This is a great way to make that face-to-face connection with a potential customer and establish a relationship early on. For an example of an event, another successful IT professional, Jennifer Watkins from Blackpoint, recommended co-branded vendor events as they have been their most successful experiences with outbound marketing.
- Newsletters/Emails: Both newsletters and emails are powerful tools once you’ve established an industry and are working with their trade associations to get speaking engagements. This allows direct conversation with your business and your customer.
While it may sound like overkill, one of the best marketing strategies out there is to cover all of your bases. The best way of doing this? Pulling both your Inbound and Outbound marketing strategies together and making them the dynamic duo.
Keep Track of Your Marketing Successes
Putting time and resources into marketing is all but useful if you don’t take time to measure your successes. Without tracking your marketing results, it is difficult to determine your effectiveness and set reasonable goals.
Overall, the best thing you can do when it comes to marketing is to put yourself out there and try. Try everything! Create some blogs, host a few webinars, write an eBook or two. Sign up to go to an event, focus on networking, find a way to become conversational instead of salesy. Don’t shy away from experimenting because without trying, you’ll never know.
For more information, listen to our full Marketing Made MSPeasy webinar.
To discover even more ways to market your business, read our full Marketing Made MSPeasy eBook here.