Frank M. DeBenedetto is the President and Chief Technology Advisor of Two River Technology Group, a technology solutions provider located in Holmdel, NJ. In 2015 Frank began developing a system that would help him close more sales after being frustrated by losing deals based on price. He wanted to create a simple way to present his MSP services to prospects that was both understandable and emotionally impactful. The process changed the course of his MSP and he soon developed it into a SAAS company called audIT Sales Presentation System. Today Frank's MSP is thriving and MSPs all over the world are using audIT to create their sales presentations and QBR presentations with great success.